Sustainable Coffee Project Feature
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Exciting News Featuring A Very Special Person
Today I’m thrilled to share that the amazing Dr. Jane Goodall, PhD, DBE, Founder – Jane Goodall Institute & UN Messenger of Peace is actively helping bring global awareness to our sustainable coffee program, Global Coffee Solution.
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Coffee & Forest Project, Eh?
Coffee has a major carbon footprint that centers around deforestation. Coffee farms are replacing forests and it’s been widely published that coffee production would need to triple by 2050 to keep up with the growing demand.
Enter: Integrated Open Canopy Coffee Farming
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My Job as a Video Game
Sometimes my job feels rather epic. So much so, that I was inspired to take some of our research and turn the data into a quest!
Coffee and the Wild is a new, imagined video game about saving forests using sustainable coffee production. And it contains a few subtle nods to the disgustingly popular video game I love to play, Breath of the Wild.
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Pitch for Sustainable Coffee
Pitching Coffee Sustainability is a Difficult and Complicated
For starters, pitching sustainability is a double-edged sword.
- It’s needed badly — Good for pitching!
- It’s expensive, and too easily dismissed as idealistic … or silenced by greenwashing — Bad for pitching!
That’s just the start. There are many more complexities to pitching sustainability projects and coffee is no exception. This is something I can speak to from experience.
